5 questions to help you choose a decent digital signage platform

Having great content ideas is one thing. But being able to easily publish and manage that content is another thing. A good digital signage platform is both easy to use and strong and reliable at the same time. And it offers some important features that you wouldn’t think of at first. Below, you’ll discover 5 useful questions that will help you identify digital signage platforms of excellent quality.

1. Is the platform easy to use?

Got a content idea? Then you don’t want to spend ages executing it.

Digital signage platforms of superior quality offer you a content management system (CMS) that is intuitive and easy to use. Drag & drop, undo buttons, pre-designed templates, a clear menu structure … These kinds of things might seem evident, but they’re not and can save you a lot of time. The platform really has to be intuitive and you should be able to add messages in only a few clicks.

The interface of the digital signage platform also has to be adjustable according to user roles. Some features might need to be hidden for users with restricted rights. That way you avoid confusion and increase user efficiency.
Most digital signage platforms offer a free demo or supported trial. That way, you can easily compare different systems and – in the end – choose the one you liked most.

2. Which features do I need?

Of course, your digital signage platform needs to be easy to use, which saves you a lot of time, but it also has to offer you extensive features.

There are some basics like uploading all types of videos, images and presentations, tagging, scheduling, reporting, using templates, etc.

But a digital signage platform of good quality goes beyond that. How about infotainment messages? For example, the latest news, twitter feeds or traffic info? Can you also schedule offline content? Do you have to make two separate playlists if you have landscape ànd portrait orientated screens? Or can you just create one? Supports your system the distribution of different languages for different countries? And what about connecting with company specific info, like meeting info, KPI’s, order picking info or production capacity?

Do investigate all features of the platform you will use as thoroughly as possible. Choosing the right platform from the start not only saves you time and energy, but money as well.

3. Can I assign different roles to different users?

A decent digital signage platform offers you the possibility to assign different roles to users. Why is this necessary? Because sometimes you need an extra check on your content before publishing it. Or you just want an extra security check that keeps your players and default settings safe.

Let’s get back to those different roles. Administrators for example have more rights than editors. This
is very useful if you need a validation flow, especially if you work in a large company where people of different departments and/or levels create content for the same playlist.
As a plus, if you have different establishments around the country – or even in multiple countries – these roles can help a lot. You can define for example different publishing options for a specific set of screens, connected to a specific area, establishment or region.

These different roles may vary from company to company. Chances are you don’t even need an approval flow for your signage. But even then, roles might come in handy. You don’t want playlists or players to be accidentally deleted by one of your juniors.

4. Is my content automatically updated?

The best digital signage platforms offer an automated clean up system. Expired pages are automatically deleted from your active playlists. This is especially useful when different users individually create their own content for the same playlist.

Estimating whether the message of your HR colleague is still relevant – without having a clue – can be a struggle and can turn out to be quite time-consuming. The automatic clean up feature helps you win time on that. You and your colleagues set a time limit on each page you create, the system automatically takes care of the rest.

5. How strong is the technical part?

Last but not least, the technical part. In digital signage, stability and performance are key. What happens when your network is down? Does your digital signage stop or show malfunctions? Or is the systems data flow intelligent enough to cover these kinds of unwanted situations?

A digital signage platform of good quality first downloads and stores your data locally before displaying them. As a result, lost internet connections don’t impact your digital signage immediately. In other words, the risk of blank screens is minimized.

On the other hand, a strong technical basis offers you more than just performance and constant up-time. Thanks to Single Sign On (SSO), people can access the platform immediately, without having to login in on a separate environment. When they start their computer in the morning, the platform is automatically accessed. Sometimes it’s the small things that make a huge impact.

As a final point, make sure the system you select is supported with free updates. You don’t want to end up with a static platform. It needs to grow with you over the years, being able to easily face technical and communicative evolutions over the next years.

Want to explore the digital signage possibilities for your company? Feel free to get in touch.

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